We are a Community Growth agency, inspired by the McKinsey “3rd wave of communication” report. We are your partner for marketing without cookies. Because our unique solution incorporates a data clean room that enables you to do community marketing, commerce and demand generation based on first party data and data sharing. Meet Finch Collective, the Agency as an App, integrating 4 marcom start-ups, experts in their fields. All hand-picked and curated by Karel Vinck, CEO of Duval Guillaume and Publicis Groupe for 19 years.

We offer local marketers the mix of start-up agility, martech expertise and experience in brand building. An easy-to-buy solution for today’s marketing challenges. Because in today’s experience economy, it will be those brands who welcome and engage best with their clients who will become the fastest growers.

What makes us unique?

  • You download our app (soon available) and you’re off. It’s both a communications and project management link. We stay in close contact; you have a clear overview of the project and no information gets lost. AI is at the core, to create more efficiency and make our meetings and discussions more fruitful.

  • McKinsey states that brands which excel in five reinforcing techniques:

    • know your customer (data cleaning and strategy by We Have)

    • make your brand story newsworthy (cultural content by Defiant),

    • zoom in on hero products (demand generation by Marked),

    • fuel the conversation across channels (brand experiences by Defiant),

    • make transactions effortless (e-commerce by Dear Digital)

    unlock long-term growth. That’s the Why behind our Become-Bond-Build proposition.

  • We first define the data and tech-based answers to your brief and then add the creative magic that make your communications stand out. The data cleaning, data strategy, cultural content and commerce expertise within our team makes us an easy-to-buy solution for clients who appreciate the opportunities that social commerce and brand experiences offer

  • We’re a dedicated team of experts, working lean and mean as project owners. Our expert team prefers to work with you and your people in your office, in focused bursts. This creates more client engagement and better mutual understanding. That’s how we create added value while respecting your budget. And you’ll get to evaluate us after every project, giving us the opportunity to become your best partner.

A new operational model for a world without cookies.

Most agencies operate as it was still the 1960s, but the world has changed dramatically. We’ve created a new operational model where four start-ups have invested as equal partners with Karel Vinck and Jeroen Depraetere to create Finch Collective. The result is a strategic and operational powerhouse of more than 50 talents, who deliver you end to end solutions and deep expertise.

WeHave is our data clean room, delivering you data matching, data strategy, data collection and data collaboration.

Defiant unites brands with culture, embracing the creator generation. We connect brand with cultural trends and peoples’ purpose. That is why we focus on creating strong human experiences and content.

Marked is our B2B demand generation partner. They create brand reputation on Linkedin, so your pipeline grows with high-quality leads.

Dear digital is one of Belgiums’ leading Shopify and Odoo specialist. They build commerce websites and have a deep understanding how to boost commerce revenue and profit, based on their relationship with +50 e-commerce clients.

Become - Bond - Build

Our Become-Bond-Build value proposition offers you a unique end-to-end solution that will help you to build more business and lifetime value with your clients.

Brand strategy and leveraging data opportunities form the basis upon which we craft compelling brand-centric content. Cultural content serves as the bridge connecting your purpose with that of your customers, fostering storytelling avenues that drive sales through both B2C commerce and B2B demand generation. Utilizing our holistic community marketing approach not only fortifies your brand and improves customer relationships but also nurtures your first-party data.

Our dream is to create a strong Belgian ecosystem where companies can benefit from local first party data and local data sharing to grow their omnichannel business.

Who we are

We select our best people to realize your brand and sales objectives.

Karel Vinck

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CEO & Curator

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Karel Vinck - CEO & Curator I

We offer you data strategy, data collection and data collaboration.

Oliver Wolfs

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Data strategy lead

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Oliver Wolfs - Data strategy lead I

We find the people who want to become a client.

Hanne T‘Kindt

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Demand generation lead

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Hanne T‘Kindt - Demand generation lead I

We create creative concepts that make people bond as a client.

Lode Vochten

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Cultural creative lead

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Lode Vochten - Cultural creative lead I

Maarten Van Herck

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Cultural strategy lead

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Maarten Van Herck - Cultural strategy lead I

We understand commerce, helping you to build long-term relationships.

Niels Desot

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E-commerce lead

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Niels Desot - E-commerce lead I

We focus on agile
and modern production.

Jeroen Depraetere

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Production lead

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Jeroen Depraetere - Production lead I

Our team of 50 talents serves already over 70 clients.

Delve into a select few and uncover the transformative solutions we provide.

Creating a fintech community brand.

Changing behavior, sip by sip.

Turning entertainment into commerce relationships.

Revolutionizing cleaning.

Creating a purposeful community.

Expanding the community of yummy.

Leveraging data to create strong partnerships.

Helping more people to find happiness at work.

Where can you find us?

Antwerp

Maarschalk Gérardstraat 4
2000 Antwerp

Ghent

Rooigemlaan 532
9000 Ghent

Brussels

Soon to be announced

or call Karel: (+32)0473 25 92 23