Community marketing, social commerce, data sharing, cultural content and demand generation are marketing game changers. Meet Finch Collective, the Agency as an App, integrating 4 marcom start-ups, experts in their fields. All hand-picked and curated by Karel Vinck, CEO of Duval Guillaume and Publicis Groupe for 19 years, who has been inspired by the McKinsey “3rd wave of communication” report.

We offer local marketers the mix of start-up agility, martech expertise and experience in brand building. An easy-to-buy solution for today’s marketing challenges. Because in today’s experience economy, it will be those brands who welcome and engage best with their clients who will become the fastest growers.

What makes us unique?

  • You download our app (soon available) and you’re off. It’s both a communications and project management link. We stay in close contact; you have a clear overview of the project and no information gets lost. AI is at the core, to create more efficiency and make our meetings and discussions more fruitful.

  • Most agencies operate as if it was still the 1960s, but the world has changed dramatically. We’ve created a new operational model that delivers more value. We are 4 start-ups, WeHave, Marked, Defiant and Dear Digital, who have invested as equal partners with Karel Vinck and Jeroen Depraetere to create Finch Collective.

  • McKinsey states that brands which excel in five reinforcing techniques:

    • know your customer (data cleaning and strategy by We Have)

    • make your brand story newsworthy (cultural content by Defiant),

    • zoom in on hero products (demand generation by Marked),

    • fuel the conversation across channels (brand experiences by Defiant),

    • make transactions effortless (e-commerce by Dear Digital)

    unlock long-term growth. That’s the Why behind our Become-Bond-Build proposition.

  • We first define the data and tech-based answers to your brief and then add the creative magic that make your communications stand out. The data cleaning, data strategy, cultural content and commerce expertise within our team makes us an easy-to-buy solution for clients who appreciate the opportunities that social commerce and brand experiences offer

  • We’re a dedicated team of experts, working lean and mean as project owners. Our expert team prefers to work with you and your people in your office, in focused bursts. This creates more client engagement and better mutual understanding. That’s how we create added value while respecting your budget. And you’ll get to evaluate us after every project, giving us the opportunity to become your best partner.

Ready to expect more?

Hello, I am Intake, trainee at Finch Collective. Soon my twin sister, Briefing, will also join us. And once ready for the job, we’ll be promoted to the Finch Collective App. So, help me to get this promotion and talk to me.

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Become - Bond - Build

Our Become-Bond-Build value proposition offers you a unique end-to-end solution from strategy to production, integrating data, tech and communication tools that will help you to build more business and lifetime value with your clients.

We first define the desired client experience, based on human data and insights. Then reflect on the best sales experience to generate demand. In addition, we look for creativity and cultural insights which make your content stand out. And finally, we finetune the (e-)commerce experience. A holistic community marketing approach that reinforces your brand and boosts your customer relationship.

Our curated start-ups:

Who we are

We select our best people to realize your brand and sales objectives.

Karel Vinck

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CEO & Curator

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Karel Vinck - CEO & Curator I

We offer you data strategy, data collection and data collaboration.

Oliver Wolfs

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Data strategy lead

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Oliver Wolfs - Data strategy lead I

We find the people who want to become a client.

Hanne T‘Kindt

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Demand generation lead

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Hanne T‘Kindt - Demand generation lead I

We create creative concepts that make people bond as a client.

Lode Vochten

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Cultural creative lead

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Lode Vochten - Cultural creative lead I

Maarten Van Herck

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Cultural strategy lead

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Maarten Van Herck - Cultural strategy lead I

We understand commerce, helping you to build long-term relationships.

Niels Desot

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E-commerce lead

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Niels Desot - E-commerce lead I

We focus on agile
and modern production.

Jeroen Depraetere

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Production lead

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Jeroen Depraetere - Production lead I

What inspired us?